Time to sell

A few years ago, we created a high-end video for a person selling an estate near Red Deer. Like most real estate videos, ours did the usual walk-through, highlighting vaulted ceilings, exquisite stone-work and panoramic views. It was everything you’d expect in a sales video. But, we went a step further. We edited the video to an emotional, symphonic music track and augmented the video with natural sounds – birds, water and wind. The video worked so well that the family decided to keep the house, having fallen in love with it all over again. Sigh.
Real estate videos are nothing new. They showcase a property, letting the potential buyer feel like they already live there. And when married to the right music, they can go the distance, turning feelings into emotions.
It’s interesting to us that we rarely see this strategy applied to a person selling a business. To date, we can’t think of a single video intended solely to showcase a business for sale. We’ve certainly never been asked.
And so we want to plant seeds in the minds of those in the process of selling a business. Why not have a video showcasing your company? The video strategy comes from the same place as a video designed to sell an estate – you want people to imagine themselves in that space. You want them to see all the features that work – the layout, the facilities, the equipment, the people. You also want to show them the potential. They want to see where they can take your business to the next level. That’s difficult to demonstrate on a piece of paper.
Successful businesses are sold through a natural life cycle. We choose to move on. We get old. At some point, it’s time to sell.  Having a sales video that showcases the blood, sweat and tears you’ve put into your business and how immensely proud you are of what you’ve accomplished is a powerful tool when it comes time to sell, and we can put it together for you.
Give us a call. We like coffee. That’s all it will cost to chat. And if, by chance, we work together and you love your video so much that it rekindles your passion for your company, sorry/not sorry.