products and services
Rainbow Riggers Identity
identity
If you’re just getting started with marketing and branding your company, the Identity Video is a great place to begin. It’s similar to the “About Us” section of your web site, but in video form. Often, it’s the owner talking about the company - what you stand for - how your culture looks. But, it can feature anyone. The key is to make it genuine.
Key points:
Keep it short. Under 2 minutes
Doesn’t need big production values
Be clear about your message
Show your personality
Kids Cancer Care - “Champions”
testimonial
Who doesn’t check out online reviews? Long regarded as the most effective type of marketing and advertising, the Testimonial Video takes honest, un-scripted feedback and presents it in a way that draws in viewers. It’s the one video type that requires the least amount of production investment, which is our fancy way of saying it’s cheap to produce. When you have people on camera who are passionate about you and your company, this is a great way to let them speak. Combined with online reviews, it’s a killer combination.
Key points:
Make it genuine!
Doesn’t need fancy graphics. It just needs to look good.
Normandeau Window Coverings
training/demonstration
Training and Demonstration Videos have come a long way. In fact, some of our favourite videos are training videos, like this one for British Airways. In the example above for Normandeau Window Coverings, we took a humorous approach to point out the features of the Hunter Douglas window shades. There’s nothing like leaving an indelible image in the viewers’ minds.
Key points:
Length is not really a concern. Entertainment value is.
Put the necessary resources into the video to make it work.
Camera Services
We have a full production kit including Sony FX6 camera, lens kit, wireless audio, lights, Glidecam, DJI drone, and lots of little extras. Through associations with other videographers and rental houses, we have access to everything a production could need. We’ve recently added the Tilta Nucleus-M wireless follow focus system, available as a stand-alone rental.
Teleprompter Services
Our IKAN iPad teleprompter is great for tight spaces and mobile productions. It can be mounted on tripod rails or on a light stand. Rent it as a stand-alone or with an operator.
Editing Services
We edit using the full Adobe Premium Production kit. HD or 4K. Since we’re storytellers, that’s our specialty, with a little razzle-dazzle as needed. When necessary, we partner up with animators and sound design specialists who can take our work to the next level or deliver that special thing that takes a production to “wow”.
creative Services
Creative Producer, Grant Nolin, has a long and storied career creating content for documentary series, commercials and corporate videos. Grant believes that every production can be elevated while maintaining a firm hold on the budget.
“Grant is incredibly professional, skilled and flexible. I learned a lot from Grant and his team about storytelling and video production while working on videos for the Women’s Centre. I look forward to working with Five Foot Five again and would suggest anyone who is interested in producing videos to contact him. Thanks so much!”