The Business builder

Who Is This For?

This package is for small businesses that believe in their story. All you need to do is get that story out there. You have a website. You have a social media presence. What you don’t have is a cool Business Builder video to include. Bakeries. Automotive shops. Landscapers. Dental offices. Optometrists. Any small business in highly competitive marketplaces.

One of the concerns we hear from companies (and we suffer the same issue) is pre-qualifying customers. In your Business Builder, you can clearly target the type of customer that should be coming to you, effectively shortening the sales cycle.

Why Five Foot Five?

Grant Nolin has over 30 years of experience crafting TV commercials for local retailers like you. He has won the top three awards in Canada for television advertising effectiveness (TVB Gold, Silver and Bronze). That means his work gets results! It was even featured on The World’s Funniest Commercials.

Grant has worked with countless small businesses. He gets to know you and your company, ensuring that your story gets told in a way that reflects you and your values.

How Does It Work?

First, there’s the Business Builder Thought Sheet, where you tell us all about your business and goals. Once we agree to move forward, we pick a date to film. What we film is partly up to you and partly up to us. For example, we usually suggest an interview with the business owner first, so that you can show how much passion you have for your business. Then we shoot the cover footage of you and your employees running the business and serving customers. (Usually, we suggest that you arrange for people you know to stand in as customers. It’s just easier.) If you have cool products to show, we take care in making them look good.

In some ways, it’s a bit like giving us “the tour”. We work with you to ensure that when the video shoot is done, we’ve covered all we need. Then, we go away and do some magic by editing the interview, adding cover footage, music and your logo. We format it for YouTube and Instagram. We send the video to you for review and tweak as necessary. Once you’re happy, you pay us, and we hand over the finished product.

What’s the Catch?

A deal like this needs to have a few limitations.

• Your business must be a single location, not a franchise.

• Your business must be within Calgary’s city limits.

• Announcers and animation are not included. Music from our licensed library is.

• You will provide a camera-ready, vector-based version of your logo, as you want it to appear in the video.

• All filming must occur within a set three hour window.

• Five Foot Five Video & Creative retains the rights to all the footage. You receive a finished video to use as you wish. The finished video will be watermarked until the account is paid.

What Kind of Video Should I Make?

Within the parameters we’ve listed, you can do anything you want. But, here are some suggestions.

• A day in the life (Perfect for bakeries, restaurants, and companies that engage in visual, predictable processes)

• Introduction to new facilities, products or features

• Customer testimonials (The most powerful form of marketing)

• Identity video (The way to go for new businesses. It tells everyone who you are)

• Seasonal specials (Landscapers, snow removal, concrete. In the most competitive fields, you need to stand out)

Is That It?

Not necessarily. But for the purposes of this package, it is. The Business Builder is just that—a builder. It’s to get foot traffic and phone calls. It’s the start of your marketing, not the end, and it should be backed up with all the other good things you do, like social media posts and asking for referrals.

It’s our hope that once you see how effective The Business Builder is, you’ll return with ideas of your own, and we’ll be happy to execute those ideas.